Sonic logo · 2025
BirlaNu (CK Birla Group)
The sonic logo for BirlaNu, formerly HIL Limited, part of the CK Birla Group. Our biggest sonic branding engagement to date, now rolling out across all brand communications.
Read the case study →New Delhi, India
Sonic branding in India.
Made in New Delhi.
The Sonic Story is a sonic branding and sound branding studio based in New Delhi. We design sonic logos, audio brand systems and UX sound for brands across Delhi NCR and India, and work remotely with brands worldwide.
Sonicstory Private Limited · DPIIT-recognised studio
Hear the work. Then read the story.
A building solutions brand, an actor and a food creator. Three different identities, each with its own sound.
Sonic logo · 2025
Riya Sen
The first-ever celebrity sonic logo, created for actor Riya Sen. The sound of a new era in celebrity branding: a signature that is heard, not seen.
Read the case study →Sonic logo
Mister Tikku
A short, warm signature built for a creator whose face is already known: the red turban you see, now with a sound you recognise before the first bite.
Read the case study →Sonic logos and audio branding services in India
Sound branding gives a brand a consistent audio identity. A sonic logo is its short signature; an audio brand system carries that identity across music, content and product experiences.
01
Sonic logos
A three second signature your audience can hum back. Built to survive a phone speaker, a stadium and a lift lobby.
02
Audio brand systems
A full kit: themes, variations, tempo rules, instrumentation, and the guidelines that keep every team in tune.
03
UX sound design
Every tap, success, error and empty state given a voice that respects attention instead of demanding it.
04
Brand sonification
Data, motion and product behaviour translated into sound your audience feels before they read a word.
Indian musical thinking. A brand's own voice.
Our Sonic Identification Formula connects Rasa, the flavour of a feeling, with Raga, a melodic framework. ALGO-RHYTHM turns that emotional direction into a coherent sonic system: from listening and mapping to composition, guidelines and handover.
Explore the approach →
Creative sound, backed by research.
Our partnership with SonicUXR brings user insight and behavioural research into sonic branding. Flexible support can include competitor analysis, concept testing, usability feedback and rollout readiness, according to the needs of each project.
Meet SonicUXR ↗Meet us at your location
Sonicstory Private LimitedNew Delhi, India
+91 95825 47457
We meet clients at their locations, not at a public storefront. Contact us to arrange a meeting.
Arrange a client meetingThe Sonic Story · New Delhi, India
Where we work
- Sonic branding in New Delhi
- Sonic branding in Mumbai
- Sonic branding in Bengaluru
- Sonic branding in Hyderabad
- Sonic branding in Rajasthan
Based in New Delhi and serving brands across India, we arrange in-person meetings at client locations. Remote collaboration is also available, with the same files and handover.
Sonic branding in India: questions
What is the difference between sonic branding and a sonic logo?
Sonic branding is the wider sound identity of a brand: its music, sonic logo and sound rules. A sonic logo is the short audio signature within that identity. The right scope depends on where your brand needs to be heard.
Do you work with brands outside New Delhi?
Yes. Our New Delhi-based studio serves brands across India, including Mumbai, Bengaluru, Hyderabad and Rajasthan. We collaborate remotely and arrange meetings at client locations.
How much does sonic branding cost in India?
Pricing depends on the assets, formats and iteration rounds your project needs. Share your brief for a written proposal with the scope and timeline; we do not publish a one-size-fits-all price.
Discuss your scope →From brief to handover.
A sonic identity typically takes four to five weeks, depending on scope. Your written proposal sets the asset count, formats, iteration rounds and timeline. Handover includes the files and guidelines your teams need to use the sound consistently.