The studio
The Sonic Story designs how brands sound. Sonic logos, audio brand systems, interface sound and sonification, made with the care of a record and the discipline of a spec sheet.
The studio, in its own voice.
The people behind the sound
Founder
Former Head of Sonic Branding at ZEE5, with work across Spotify, the BBC and Ableton. Sound engineer, composer and UI/UX sound designer.
He also founded RaagaPay, the first research-grade dataset of Indian classical music built for AI, so the models that generate the world's music can finally hear a raga correctly.
Director of Creative Strategy
One of the most celebrated creative minds in Indian advertising, with award-winning work built across some of the biggest agencies in India and beyond.
Kamal has spent a career making brands impossible to ignore. We spend ours making them impossible to forget, through sound. That is the harmony we are here for.
He brings world-class brand and creative thinking to the studio, sharpening the strategy and direction behind every brand we give a voice to. His instinct for what makes a brand resonate, set next to our craft in building sonic identities, is a combination few studios can offer.
01
A three second signature your audience can hum back. Built to survive a phone speaker, a stadium and a lift lobby.
02
A full kit: themes, variations, tempo rules, instrumentation, and the guidelines that keep every team in tune.
03
Every tap, success, error and empty state given a voice that respects attention instead of demanding it.
04
Data, motion and product behaviour translated into sound your audience feels before they read a word.
01
Twenty minutes on your brand, your audience and where sound would earn its keep.
02
A written and audible direction you can play to your board without translation.
03
Composition, systemisation and handover, with the guidelines your teams will use.
