The Sonic Story designs how brands sound. Sonic logos, audio brand systems, interface sound and sonification, made with the care of a record and the discipline of a spec sheet.
Founder
Former Head of Sonic Branding at ZEE5, with work across Spotify, the BBC and Ableton. Sound engineer, composer and UI/UX sound designer.
He also founded RaagaPay, the first research-grade dataset of Indian classical music built for AI, so the models that generate the world's music can finally hear a raga correctly.
Director of Creative Strategy
One of the most celebrated creative minds in Indian advertising, with award-winning work built across some of the biggest agencies in India and beyond.
Kamal has spent a career making brands impossible to ignore. We spend ours making them impossible to forget, through sound. That is the harmony we are here for.
He brings world-class brand and creative thinking to the studio, sharpening the strategy and direction behind every brand we give a voice to. His instinct for what makes a brand resonate, set next to our craft in building sonic identities, is a combination few studios can offer.
01
Twenty minutes on your brand, your audience and where sound would earn its keep.
02
A written and audible direction you can play to your board without translation.
03
Composition, systemisation and handover, with the guidelines your teams will use.
