BirlaNu (CK Birla Group)
The sonic logo for BirlaNu, formerly HIL Limited, part of the CK Birla Group. Our biggest sonic branding engagement to date, now rolling out across all brand communications.
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Mister Tikku
Sonic logo for India's biggest food influencer
A short, warm signature built for a creator whose face is already known: the red turban you see, now with a sound you recognise before the first bite.
Sonic logo for Mister Tikku
0:00 / 0:00The sound direction for Mister Tikku
The brief was recognition inside a feed that scrolls fast and often plays muted. We designed a compact signature that lands in under three seconds, sits under the red turban visual, and stays intact when compressed by social platforms. It is bright and appetising without being novelty, so it can repeat across every upload without wearing out.
More sonic identities
Riya Sen
The first-ever celebrity sonic logo, created for actor Riya Sen. The sound of a new era in celebrity branding: a signature that is heard, not seen.
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