A DPIIT-recognised sonic branding studio. New Delhi, and everywhere with a speaker.
You've been seen.
Now be heard.
We design the sound of brands. A three second signature, a full audio system, the voice of your interface. Your logo already works muted. This is the other half.
Listen belowThe studio, in its own voice.
Three seconds. Yours to keep.
Every logo below was built to survive a phone speaker, a stadium and a lift lobby. Press play and check.
Mister Tikku
India's first food influencer sonic logo.
K9 School
A sonic logo built on psychoacoustics for a dog training school.
BirlaNu
A sonic identity for BirlaNu, the CK Birla Group's building solutions brand.
Built by people who have done this at scale.
Debjit Mitra, Founder
Former Head of Sonic Branding at ZEE5, with work across Spotify, the BBC and Ableton. Sound engineer, composer and UI/UX sound designer.
Kamal Bhatnagar, Director of Creative Strategy
One of the most celebrated creative minds in Indian advertising, with award-winning work built across some of the biggest agencies in India and beyond.
The Sonic Toolbox.
Sonic Logo and Audio Branding
A signature your audience can hum back, plus the themes and variations that carry it everywhere.
UI/UX Sound Design
The sounds a product makes when it works: confirmations, alerts, transitions, tuned so they never tire.
Soundscape Design
The sound of a space, a store or a launch film, built so the room feels like the brand.
Strategic Sound Consulting
Where sound earns its keep across your channels, and what to build first.
ALGO-RHYTHM™, the studio method.
ALGO-RHYTHM is our framework for turning a brand brief into a sound system. It runs on the Sonic Identification Formula, which maps your brand emotion to Rasa, the emotion of Indian classical music, and Raga, its melodic structure. Ancient musical grammar, modern tooling.
See the methodRead your brand in a minute.
Paste a short brief into the generator. You get the emotional territory your brand should own and the sound that lives there, free, before you ever speak to us.
This is a direction, not a composition. The generator maps your brief to an emotional and melodic territory and plays reference sound from our library. The studio writes the actual music.
Questions the studio gets asked.
Who does the studio work with?
Brands and product teams who need a full sonic identity or specific assets, and founders and creators who want a signature sound of their own, on a project and referral basis.
How long does a sonic identity take?
Four to five weeks from brief to handover, depending on scope. Every proposal states the exact asset count and the number of iteration rounds included.
What do we get at the end?
A working sound system, not a folder of audio. That means the sonic logo in every length and format your teams actually need, the separated stems so future edits do not require the studio, broadcast-grade masters alongside compressed versions for everyday use, and a written guidelines document covering where each version belongs, at what level, and what not to do with it. We finish with a handover session so your teams can use the sound without calling us first. Exact asset counts and formats are set in your proposal, because a three second signature and a full audio system are different jobs.
What does it cost?
Scope sets the number. Start a session and the studio will send a written proposal with exact asset counts, iteration rounds and timelines.
Where is The Sonic Story based?
New Delhi, India, working with brands worldwide.
You've been seen. Now be heard.
One conversation. We will show you what your brand sounds like.