Debjit Mitra
Founder
Former Head of Sonic Branding at ZEE5, with work across Spotify, the BBC and Ableton. Sound engineer, composer and UI/UX sound designer.
A DPIIT-recognised sonic branding studio · New Delhi
You've been seen.
Now be heard.
Sonic branding and sound branding for brands that want to be recognised with the screen off. A three second signature, a full audio system, the voice of your interface. Your logo already works muted. This is the other half.
Heard by
- BirlaNu
- Riya Sen
- Mister Tikku
- Petbarn
- La Paz
- K9 School
Three seconds.
Yours to keep.
Every logo below was built to survive a phone speaker, a stadium and a lift lobby. Press play and check.
Hear it the way your audience will.BirlaNu (CK Birla Group) sonic logo
0:00 / 0:00Built by people who have done this at scale.
Kamal Bhatnagar
Director of Creative Strategy
One of the most celebrated creative minds in Indian advertising, with award-winning work built across some of the biggest agencies in India and beyond.
The Sonic Toolbox.
01
Sonic Logo and Audio Branding
A signature your audience can hum back, plus the themes and variations that carry it everywhere.
02
UI/UX Sound Design
The sounds a product makes when it works: confirmations, alerts, transitions, tuned so they never tire.
03
Soundscape Design
The sound of a space, a store or a launch film, built so the room feels like the brand.
04
Strategic Sound Consulting
Where sound earns its keep across your channels, and what to build first.
ALGO-RHYTHM™, the studio method.
ALGO-RHYTHM is our framework for turning a brand brief into a sound system. It runs on the Sonic Identification Formula, which maps your brand emotion to Rasa, the emotion of Indian classical music, and Raga, its melodic structure. Ancient musical grammar, modern tooling.
See the method
Research partner
Creative sound, backed by research.
We have teamed up with SonicUXR to bring user insight and behavioural research into the sonic branding process.
SonicUXR helps ensure the sounds we create not only sound great, but also resonate emotionally, function intuitively, and perform reliably in real contexts. Their research supports every stage of the process, from early strategy to final validation, helping answer questions like:
- How do users actually experience the sounds we design?
- Are they helpful, annoying, memorable, or getting ignored?
- What is missing, and how can we make sound choices more intentional?
Together, we offer flexible research support that fits the needs of each project. From competitor analysis and concept testing to usability feedback and rollout readiness, the goal is simple: sound that works as beautifully as it sounds.
Learn more at sonicuxr.comRead your brand in a minute.
Paste a short brief into the generator. You get the emotional territory your brand should own and the sound that lives there, free, before you ever speak to us.
This is a direction, not a composition. The generator maps your brief to an emotional and melodic territory and plays reference sound from our library. The studio writes the actual music.
Questions the studio gets asked.
Who does the studio work with?
Brands and product teams who need a full sonic identity or specific assets, and founders and creators who want a signature sound of their own, on a project and referral basis.
How long does a sonic identity take?
Four to five weeks from brief to handover, depending on scope. Every proposal states the exact asset count and the number of iteration rounds included.
What do we get at the end?
A working sound system, not a folder of audio. That means the sonic logo in every length and format your teams actually need, the separated stems so future edits do not require the studio, broadcast-grade masters alongside compressed versions for everyday use, and a written guidelines document covering where each version belongs, at what level, and what not to do with it. We finish with a handover session so your teams can use the sound without calling us first. Exact asset counts and formats are set in your proposal, because a three second signature and a full audio system are different jobs.
What does it cost?
Scope sets the number. Start a session and the studio will send a written proposal with exact asset counts, iteration rounds and timelines.
Where is The Sonic Story based?
New Delhi, India, working with brands worldwide.